Product Marketing Newsletter

I developed a fully coded customer-facing newsletter in HubSpot designed to share product updates and insights. The project involved creating a responsive HTML email template, integrating hyperlinks and SEO-friendly tagging to enhance visibility and engagement. After launch, I analyzed performance metrics including click-through and open rates to identify areas for optimization and improve future campaign effectiveness. This initiative strengthened customer communication and supported ongoing product marketing goals, and increased traffic to our company website by 50% over the course of 3 months.
 

Audience: Existing Leonardo247 customers
 

Responsibilities: Design and coding, SEO tagging, performance analysis, optimization strategy

Tools Used: HubSpot, HTML/CSS