Product Marketing Newsletter

I developed a fully coded customer-facing newsletter in HubSpot designed to share product updates and insights. The project involved creating a responsive HTML email template, integrating hyperlinks and SEO-friendly tagging to enhance visibility and engagement. After launch, I analyzed performance metrics including click-through and open rates to identify areas for optimization and improve future campaign effectiveness. This initiative strengthened customer communication and supported ongoing product marketing goals.
 

Audience: Existing Leonardo247 customers
 

Responsibilities: Design and coding, SEO tagging, performance analysis, optimization strategy

Tools Used: HubSpot, HTML/CSS